Sports and motivation

After our release event at the Ghelamco Arena on the 3th of March we were very motivated to keep on going with our products!

We have seen that there is a lot of potential with Direction. At the moment we are doing some test projects to introduce the system in badminton, squash and handball. In these sports, reaction speed and agility are very important. Besides that, the motivation of the athlete will gain a victory. Let’s talk about motivation. There are two sorts of motivation: intrinsic and extrinsic motivation.

The difference between intrinsic and extrinsic motivation is mostly explained with a story called ‘the game and the marbles’. The first group of people are motivated because of the game. They want to win the game because it is fun and they can gain the honor of being a winner. The second group of people are motivated by actions outside of the game itself. For example, if they win the game there is a reward for the winner. People who are extrinsic motivated are playing for the reward instead of the game itself. Neither of these is the best motivation. It just has to fit in your own comfort zone.

Hanne Maudens, who has a bronze medal on the WC U20 2016 in Poland, was present on the 3th of March. She was talking about her own motivation. For example, when she has an important contest she prepares herself by watching a video about a little zebra who is winning a horseback riding competition. This is intrinsic motivation; her goal is to win the game for the fun or the honor to win!

To keep her motivated to train every day she and her coach are continually looking for new exercises and methods to train. That is why Direction is so important in everyone’s training. Because the system gives an athlete and a coach many opportunities for exercises it can be fun for anyone.

we have seen that sports with disabled people is more difficult. That is because intrinsic motivation of these groups can change within a couple of minutes. That is why Ledsreact started the crowdfunding inside the crowdfunding. At the moment there are four G-sports teams that will get a direction device for free, sponsored by our community.

Crowdfunding campaign

We can proudly announce that the release of our first product is planned for the 3rd of March. Our kick-off event is also the start of our crowdfunding campaign. In this blogpost we will explain why we have chosen for crowdfunding and what is could mean to you.

First of all, what is crowdfunding? Forbes magazine describes crowdfunding as a form of crowdsourcing where a certain amount of people contributes in either a project, a company or a product. In the last years there arise different forms of crowdfunding. The most common one results in people giving a loan to a company. Most of the time this will result in a tax benefiet. Secondly you can buy products of a company who already made the product with a discount.

Being one of the first to buy the product, a so called Early-Bird or ambassador, will often give you a discount. So here you get the advantage of a discount by buying a product through crowdfunding.

Boven Groen (2)
Photo of one Direction device

Our goal, with Ledsreact®, is to sell our products with an Early-Bird discount to all people who are interested. Other rewards can also be bought through the campaign such as a T-shirt, soccer ball, … . Furthermore, through investigation we have discovered that sports teams focusing on disabled people often don’t have the budget needed to buy sports products. That is why we invented a system where people can support these sport teams.

What is the advantage of supporting our crowdfunding campaign?
1. Firstly, you will have an Early-Bird discount by buying a Direction
2. Secondly, you will be one of the first to have this innovative product
3. And lastly, you will have the opportunity of becoming an ambassador of Ledsreact

Employers organization “Voka” estimated that in 2016 there was 8 million Euros spend on crowdfunding in Belgium. To compare with a nation where crowdfunding was born, in the United States of America in 2015 there was 1,2 billion dollars spend on crowdfunding. Our conclusion is that it has just began in Belgium. That is why Ledsreact® wants to use also. We are an innovative company who is using innovative ways to get our products with our customers.

Are you ready to support our campaign and get one of our rewards? Then visit our Facebook page as soon as you can and check out the rewards, benefits and our story. Besides this, you can find amazing videos showing how Direction works.

Follow our crowdfunding campaign on :
For daily updates check out our Facebook page :
Subscribe for our event on the 3th of March in Ghelamco Arena Ghent :

Ledsreact on response speed

Since response time is the length of time between a stimulus and a person’s response to it, we could say that response time is important in every sport! Usually we think of a starting pistol for a race or the light switching green in Formula One racing. But even in other sports such as, soccer, the athletes need to react to the opponent.

BrainMac Sports Coach defines response time as the interval between the presentation of a stimulus and the initiation of the muscular response to that stimulus. For a translation in sports it means the movement of an opponent (stimulus) and the time to response on his movement.

London’s Brunel University has found that response time is one of the many important skills a goal keeper needs to get the ball in a penalty shot. Besides that the goalkeeper must make a decision before the ball is kicked. We notice this is a hard and mostly psychological choice for the goalkeeper to see which way he will jump to counter the ball.

Response speed can be trained several ways. First of all, visualization is one of the things anyone can do either in sports setting or just at home. Besides that there are some tools that can train the response speed. This is where Ledsreact comes in. Training the response speed and decision making is a hot topic this time in sports. With Ledsreact’s first product it will be possible to train the response speed and improve it on the field. It is a big advantage because all components are placed in one setting. The athlete is doing his exercise, with or without a ball or racket, and has to response quickly on a stimulus.

Decision making is one of the things that will decide how fast the response speed of an athlete will be. It is the ability to predict what an opponent will do in a certain situation and when they will do it speeds up planning and decision making.

Obviously the key to developing any critical skill like decision making is to practice. So where should an athlete practice their decision making? The answer is during training. An athlete who is good in decision making has practiced lots of hours on it. The training environment should actually encourage athletes to weigh their options, make decisions, and make mistakes! Feedback is therefore a critical factor in this training process.

In many sports, maximum speed is rarely reached or needed, but explosive response is often necessary. Athletes can improve response time by training to make the right choices.
“A defensive back makes an interception because he reads the quarterbacks eyes/motions, reads the receiver’s body moves, positions his body based on the receiver’s actions and reacts to the thrown ball. These different stimuli could happen in any order. The most successful defensive backs anticipate, react quickly and explosively with proper posture and control.”

Response time and explosive quickness is an important part of overall speed training and the best athletes have trained this quality. That is what the basketball athletes do in the next video.

Ledsreact in the US

Every year, Ghent University sends a team of student-entrepreneurs to the Virginia Tech Knowledge Works Global competition. This year, ‘Dare to Venture’, the center for student entrepreneurship at Ghent University, selected ‘Ledsreact’ to represent our university.

Ledsreact develops a smart interactive sports cone that detects the athlete when he approaches the cone and responds with a light to indicate the direction the athlete has to go. Hence, the name of the product is, the Direction. The company was founded by Koen Vercauteren, part of the Belgian military, and Mathias Segers, who studies a master in Health education and health promotion. Ledsreact also won our first event on creativity and brainstorming in sports called ‘Sports ID marathon’, which was organized in close collaboration between Victoris and ‘Dare to Venture’.

To join the competition, the team was extended by Thomas Vervisch, a student Industrial Design. Before they left for the week-long program at Virginia Tech, they had the opportunity to go to Belcham (the Belgian-American Chamber of Commerce) in New York.

In the team session that Belcham organized, they pitched to Belgian entrepreneurs who are active in the USA. The feedback they received was priceless, and will help them with entering the American market. After their trip to New York, they left for a short city trip in Washington with the other students who participated in the competition. In total, 14 countries and teams participated in this inspiring event.

In Blacksburg, hometown of Virginia Tech, the students stayed with host families and were coached further by host companies. They were able to bring them in touch with local sportsmen and they had the chance to visit the universities’ American Football stadium (which is bigger than any stadium in Belgium)!

At the end of the week they gave their final presentation, which was streamed online so people all over the world (including their Belgian family) could follow in real-time.

You can watch their presentation below:

Did they win? No. They became second in the ‘tangible products’ category! We are proud! Unfortunately, they didn’t go home with the 25 000 dollars prize. But anyway, the feedback they got, and the network they’ve built is priceless. And of course, they recommend all students to join for next year’s round!